Music videos are the perfect opportunity for artists to flex. For artists, it's a moment when their fans and followers—whether passive or die-hard—are fully engaged. They've got the spotlight and only a few minutes to make the most of it. Rappers have been pushing their creative bounds via their visuals in , serving up shareable, meme-able, rewind-worthy clips among a pool of less-notable productions that will go unaddressed here. The video is so cinematic that its YouTube description dubs it an official movie. Meanwhile, Cardi B literally bared all in the eye-popping video for "Press," also showing her love for Offset in the video for their "Clout" collaboration. Hot Girl Meg, indeed. Others attempted to innovate the music video space. Elsewhere, Joyner Lucas called for the resurrection of fallen heroes in a massive swap for some living counterparts in "Devil's Work," making for perhaps the year's most controversial video. Hollywood folks have been popping up in music videos this year as well.
"Oprah's Bank Account"
"Life Is Good"
We need as many excursions from the present moment as we can get these days. Thank goodness for music videos. While many video directors and artists have had to get extra creative of late to account for quarantine restrictions, there were still plenty of visuals filmed before the country went on lockdown.
Every year, rap luminaries unload some of the most inventive visuals in all of pop culture. At the halfway mark, 's been no different. Over the last six months, rappers have been inside and outside of the box; sometimes surreal and other times meta. For his part, Future unleashed an early contender for video of the year when he dropped the visual for his Drake -assisted High Off Life single "Life Is Good" back in January. For the video, the two rappers assume the roles of everyday working men and handle business, whether it's serving food in a make-believe fast-food restaurant with 21 Savage or a faux-Apple Store with Lil Yachty. Come to see larger-than-life folks work a day job. Stay for Drizzy's impeccable Apple Store manager impression. Another video that opened some eyes this year with its elaborate flair came from Lil Yachty , who put his acting skills to the test by donning a wig and portraying a quasi Oprah for his "Oprah's Bank Account" video.
Another month, another roundup of the hottest new hip hop clips that have dropped over the past four weeks. Here are our picks for the October edition:. The visual features the two rappers in a variety of eccentric costumes, from Thugger showing up as Edward Scissorhands to Meg as the Red Queen from Alice in Wonderland. YG is back again to take shots at his number one nemesis: President Donald Trump. In our socially distanced times, music videos with solo performers and lots of effects to keep things interesting are a dime a dozen. Prepare for faux retro edits and scenes of the rapper showing off her splits in front of the computer.